Creator brand and name protection: save channel name, logo and claims
Your name is your most important asset. With a registered trademark you protect it against imitators and create the basis for merch and licenses.
What it is about
A channel name is only limited protected without registration. Only a trademark at the German Patent and Trademark Office or at the EU Intellectual Property Office gives them a clear, enforceable right. We check in advance whether your name is capable of protection and free, choose the right goods and service classes and take over the registration.
After the entry, we monitor new registrations and take action against injuries.
Practical examples: typical scenarios
We regularly meet the following scenarios in the consultation. They are anonymized and simplified and do not describe specific mandates.
Channel name already assigned
Situation: A creator wants to register her channel name. The research shows a similar older brand of cosmetics.
Legal assessment: There is a risk of confusion for cosmetics, but not for entertainment services.
Our approach: We register the brand for the free classes and advise on demarcation.
Logo from the designer
Situation: A creator wants to protect his logo, which a freelancer designed.
Legal assessment: The rights to the logo must be transferred beforehand.
Our approach: We’ll get the transfer of rights and register the word-image mark.
Free rider in the shop
Situation: A trader sells t-shirts with a creator’s claim.
Legal assessment: Injunctive relief and compensation claims exist with a registered trademark.
Our approach: We warn and report the offers to the marketplaces.
Deepening
In the world of social media Brand name, artist name and online identity Not just figureheads – they are real economic values. It is all the more important to protect them sustainably. We support you in strategically building up your brand, legally insuring it and effectively defending it against imitation. More on that under Trademark law for influencers.
Brand registration for influencers, creators & companies
Whether Instagram name, YouTube channel or TikTok handle: if a name has recognition value, it should be protected. We check whether your name is brand-ready, develop one together with you Strategic Brand Application and take over the registration at the German Patent and Trademark Office (DPMA), the EUIPO or International – including International legal advice.
Enforce naming rights
If others use their labels or “switch on” their image, we’re by your side. We put your Name and trademark rights consistently through – out of court and in court. At the same time, we help unwanted Cease-and-desist letters from third parties to defend.
Brand Monitoring and Defense
After registration is before the defense: We monitor relevant registers and platforms for similar or confusing designations. This is how you protect your reach and reputation in the long term from imitators and free riders – supported by our Expertise in platform law.
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Influencer as a brand – protected with vision
Influencers in particular often underestimate how valuable their own name or a catchphrase can be. A forward-looking Trademark protection is also protection against later loss of identity – such as changing platforms, imitation or Brand Cooperations.
Do you need an assessment quickly?
Tell us your request. We’ll get back to you in advance and tell you in advance what costs you have to expect.