Fee: transparent and plannable

Deepening

Attorney’s remuneration in the area of influencer law at Horak Rechtsanwälte Partnership MBB

Our legal remuneration in the area of Influencer Law is based on the complexity and individual needs of the mandate. As we target our services specifically to the challenges and specifics of this dynamic area of law, we offer three different billing models: Time-based billing (according to effort), Flat-rate remuneration and Remuneration according to the Lawyers’ Remuneration Act (RVG). Below we explain these models in detail and give practical examples.

1. Billing by expense (time-based remuneration)

As a rule, we calculate our fee in the area of influencer law according to a hourly compensation model. This enables transparent and fair billing according to the services actually provided.

1.1. Basics of billing

• Hourly rate: Our hourly rate varies depending on the complexity of the case, the required specialist knowledge and the level of experience of the lawyer deployed. Typically this is between 250 EUR and 350 EUR plus VAT
• Time recording: All activities are precisely recorded and presented in detailed accounts, including consultations, contract design, research and negotiations.

1.2. examples

1. Examination of an influencer cooperation agreement:
   • Duration: 5 hours
   • Activities: Contract analysis, checking for labeling obligations, adjustment clauses
   • Billing: 5 hours at 250 EUR = 1,250 EUR plus VAT
2. Advice on trademark infringement by third party content providers:
   • Duration: 8 hours
   • Activities: legal assessment, preparation of cease-and-desist letters, negotiation
   • Billing: 8 hours at 300 EUR = 2,400 EUR excl. VAT

2. Flat rate remuneration

For recurring or clearly defined services, we offer a flat-rate remuneration on. This model is particularly suitable for mandates with a well-calculable scope of work and gives the client planning security.

2.1. Basics of billing

• The amount of the flat rate is agreed before the start of the activity and depends on the scope and difficulty of the service to be provided.
• Additional services that go beyond the agreed framework will be billed separately at cost.

2.2. examples

1. Preparation of a standard cooperation agreement for influencers:

   • Package: 1,800 EUR plus VAT
   • Activities: Creation of a legally compliant contract model including adjustment options

2. Advice and implementation of the GDPR-compliant data protection declaration for social media profiles:

   • Package: 2,200 EUR plus VAT
   • Activities: Analysis of data flows, preparation of the data protection declaration, implementation recommendations

3. Remuneration according to the Lawyers’ Remuneration Act (RVG)

Alternatively, we calculate according to the legal requirements of the RVG unless an individual remuneration agreement has been made. The remuneration is based on the value in dispute of the case or the importance of the mandate.

3.1. Basics of billing

• The remuneration according to RVG includes a basic fee, procedural fee and – in the event of a legal dispute – an appointment fee. These are based on the applicable table of fees and the amount in dispute.
• In influencer law, values in dispute often result from violations of contract, copyright issues or trademark disputes.

3.2. examples

1. Trademark legal dispute due to unauthorized placement:

   • Value in dispute: EUR 100,000
   • RVG fees: basic fee, procedural fee and appointment fee, total 3,160 EUR plus VAT

2. Injunctive relief due to lack of advertising labeling:

   • Value in dispute: EUR 30,000
   • RVG fees: about 1,600 EUR excl. VAT

Comparison and Recommendation

Time-based billing

• Advantage: transparency and flexibility for complex or dynamic mandates.
• Recommended: for contract audits, brand disputes or ongoing legal advice.

Flat-rate remuneration

• Advantage: planning security for clearly defined tasks.
• Recommended: for standard contracts, data protection declarations or workshops on social media law.