Our expertise: all areas of law around influencer and creator

Influence law is a cross-sectional area. We cover all relevant areas of law and combine them for a one-stop consultation.

Legal literature on media and competition law
Dipl.-Ing. Michael Horak, LL.M.
Your contact personDipl.-Ing. Michael Horak, LL.M.Lawyer · Specialist lawyer for intellectual property law · Specialist lawyer for copyright and media law

A legal area rarely comes alone

A single post may affect copyright, trademark, competition, personality and data protection law. That is why we specialist lawyers for intellectual property law as well as copyright and media law, a patent attorney and a patent attorney and specialists for tax and corporate law work together.

Here you will find all areas of law and special topics. Each page contains an overview of the legal situation, typical situations and practical examples.

Expertise

Areas of law and special topics

Advertising marking & surreptitious advertisingWhen “advertising” or “advertisement” is mandatoryFind out more →Influencer Contracts & Brand DealsCheck, negotiate, secure cooperationFind out more →Receive cease-and-desist letter?Maintain deadlines, check claims, react correctlyFind out more →Copyright & Content TheftProtect your own content, stop copiesFind out more →Music, Photos & Rights of UseClarify licenses, grant rightsFind out more →Brand protection for creatorsSecure name, channel and merch as a brandFind out more →Right to your own imagePhotos, videos, children and third parties in the contentFind out more →Hate Speech, Shitstorm & DeepfakesDelete false claims and hatredFind out more →Account Lock & Platform RightRetrieve blocked accountsFind out more →Privacy & GDPRSweepstakes, Newsletter, Shop and CommunityFind out more →Competition Law (UWG)Advertising statements, sweepstakes, discount codesFind out more →Agency & Management ContractsCommissions, Exclusivity, TerminationFind out more →Media Law, Imprint & MSTVMandatory information, live streams, media supervisionFind out more →Founding & Corporate LawGmbH, UG or GbR for your creator businessFind out more →Taxes & Businesses for InfluencersIncome, benefits in kind, sales taxFind out more →International Campaigns & ProcessesCross-border deals and court proceedingsFind out more →Children’s InfluencerYouth Employment Protection and Personal RightsFind out more →AI Influencer & AvatarsAI Act, Deepfakes, Rights to AI ContentFind out more →Affiliate & Discount CodesLabeling and CommissionsFind out more →SweepstakesConditions of participation and data protectionFind out more →Shitstorm & ReputationDeletion, Omission, DoxingFind out more →Coaching & Online CoursesFernusg and ReclaimsFind out more →Streaming & TwitchAdmission, Music, SponsorshipFind out more →Subscription platformsPaid Content and LeaksFind out more →Merch & online shopBrand, Product Safety, RevocationFind out more →Podcast LawMusic, Guests, Advertising, Label ContractsFind out more →

Practical examples: typical scenarios

We regularly meet the following scenarios in the consultation. They are anonymized and simplified and do not describe specific mandates.

Case 1

A real, five areas of law

Situation: A creator uses a chart hit in a sponsored reel, shows passers-by and names a foreign brand in the title.

Legal assessment: Copyright, personal rights, trademark law, advertising law and the platform rules are affected.

Our approach: We review the post holistically and provide a specific list of changes before publication.

Case 2

From litigation to structure

Situation: After a brand dispute, a creator wants to reorganize her business.

Legal assessment: Brand, contracts, company form and taxes intertwine.

Our approach: We coordinate brand registration, GmbH founding and tax planning from a single source.

Case 3

International Campaign

Situation: An agency is planning a campaign in four EU countries.

Legal assessment: Advertising law, consumer law and data protection differ in detail.

Our approach: We are based on the strictest standard and coordinate details with partner law firms.

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