Anna Umberg, LL.M., M.A.
Specialist lawyer for intellectual property law. Contact person at influencerechte.de for creators, agencies and brands.
Main areas of activity
Anna Umberg, LL.M., M.A. is with Horak. Lawyers working as a specialist lawyer for intellectual property law. CV, language skills and focal points can be found at the bottom of this page.
Typical mandates
We regularly meet the following scenarios in the consultation. They are anonymized and simplified and do not describe specific mandates.
Beauty Claims
Situation: A cosmetic brand lets Creator advertise with promises of action.
Legal assessment: Blank or disease-related claims are not permitted.
Our approach: Mrs. Umberg creates a claim matrix for the campaign.
Ki avatar
Situation: An agency wants to develop a virtual influencer.
Legal assessment: Questions about labeling, rights and liability arise.
Our approach: Advice on AI ACT and contract drafting.
Merch Fakes
Situation: Counterfeits appear on marketplaces.
Legal assessment: You can proceed with a registered trademark.
Our approach: Cease-and-desist letters and border seizures.
Career and focus
Anna Umberg, LL.M., M.A.
Lawyer
Influencer attorney and Technology Lawyer
Specialist lawyer for intellectual property law
With over a decade of experience in legal advice, Anna Umberg supports you in making legally secure decisions. As a specialist lawyer for intellectual property law, she offers comprehensive expertise in patents, trademarks and copyright law. In addition, she advises in Influencer law – From brand collaborations to contract drafting to legal issues relating to advertising and social media.
Their multilingual skills (German, English, Spanish, Portuguese and Korean) enable international support. In the event of a dispute, it is open to alternative solutions such as mediation. Trust in a committed expert who is committed to your success – whether in classic legal protection or in the digital world.
Biography
Born in Berlin in 1981; 2000-2006 law studies Universities of Saarland and Ruprecht-Karls-University Heidelberg; 2006 first legal examination; 2002-2003 University of Bologna (Italy); 2006-2009 M.A. (Master of Arts) University of Hamburg; 2007-2008 M.A. University of Kent (UK); 2009 Project Assistant at Goethe-Institut Korea (Seoul); 2010 election station at the German Embassy Wilna; 2010 administration station at the Federal Foundation for the Reappraisal of the SED dictatorship; 2011 election station at the headquarters of the Goethe-Institut e.V.; Lawyer since 2012
Authorized to represent before all German district, regional and higher regional courts.
Specialist lawyer course for the specialist lawyer for copyright and media law 2012.
Attorney at Horak. lawyers since 2013.
Master in “Intelligence Protection” University of Düsseldorf 2015, LL.M.
Expert work at the Central Evaluation and Accreditation Agency Hannover (ZeVA) since 2014.
Intellectual Property University Lecturer at the University of Applied Science and Art (HAWK), Hildesheim since 2013.
Specialist lawyer for intellectual property law since 2017.
Language skills
German
English
Spanish
Italian
Portuguese
Korean
Legal practice
Influencer law
Intellectual property law (Patents, Brands, Copyrights, Domains etc.):
Sports law (athlete law, sports club law, sports association law, sports contract law)
Law of technology (including EDP, Energy, Internet, Telecommunications)
- IT law (with computer law, software law, Data protection law)
- Energy law (especially energy law and energy antitrust law)
- Internet law/ online law
- Telecommunications Law
- Law of the Technical Standards
- Building law, Engineering law, Architectural Law
Copyright (Copyholder rights, copyright exploitation rights, rights of use and ancillary copyrights) and Media law
Artist Contract Law
Event law
Tax law and Commercial criminal law (with reference to the aforementioned areas of law)
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