Dipl.-Ing. Michael Horak, LL.M.
Specialist lawyer for intellectual property law and for copyright and media law. Contact person at influencerechte.de for creators, agencies and brands.
Main areas of activity
Dipl.-Ing. Michael Horak, LL.M. is with Horak. Lawyers working as a specialist lawyer for intellectual property law and for copyright and media law. CV, language skills and focal points can be found at the bottom of this page.
Typical mandates
We regularly meet the following scenarios in the consultation. They are anonymized and simplified and do not describe specific mandates.
Brand conflict about a channel name
Situation: Two creators use similar names, one has registered a trademark.
Legal assessment: It depends on priority, risk of confusion and use.
Our approach: Mr. Horak examines the legal situation and negotiates a demarcation agreement.
Content theft by a brand
Situation: A brand uses photos of a creator without a license in ads.
Legal assessment: There are claims for injunctive relief and damages.
Our approach: Cease-and-desist letter and license compensation after the license analogy.
Competition procedure
Situation: An association warns an agency for surreptitious advertising.
Legal assessment: The agency is responsible for the content of its creators.
Our approach: Defense in the urgent process and adaptation of the processes.
Career and focus
Dipl.-Ing. Michael Horak, LL.M.
Lawyer and Infucer Attorney
Technology lawyer and consulting engineer
Specialist lawyer for intellectual property law
Specialist lawyer for copyright and media law
With over 25 years of experience in intellectual property law, copyright and media law, attorney Michael Horak offers tailor-made solutions for your success. As a specialist lawyer and consulting engineer, he combines legal competence with technical know-how. A special focus is also on Influencer law: He supports creative people, companies and influencers with questions about brand cooperation, contract design, advertising and social media.
His comprehensive language skills and international experience guarantee optimal representation before German and international courts as well as offices. Trust in a partner who understands, protects and promotes your interests – whether in classic intellectual property law or in the digital world.
Biography
Born in Stuttgart in 1967; Studied law and electrical engineering in Stuttgart, Erlangen and Hanover, Dipl.-Ing. Electrical engineering 1994 (focus on technical computer science/news processing; study thesis “Analysis and modeling of integrated circuits for image processing”; diploma thesis “Construction techniques for integrated systems”€); Collaboration in patent law firms from 1995 to 1998; First state examination in law in 1996; Collaboration in international law firms, including Freshfields (Hamburg), Gleiss Lutz (Stuttgart) and Clifford Chance (London) 1997/1998; Second state examination in law 1998; Qualification: “European Management and Employment Law” of the University of Leicester (England), LL.M 1999 (Master of Laws); Author: Among other things, “Environmental Protection and Competition” (In Eudur, Prof. Rengeling, ed.) 1998/2003.
Entered in the list of advisory engineers of the Lower Saxony Chamber of Engineers since 2000.
Generally sworn interpreter/translator for courts and notaries of the district court of Hanover (English).
Lawyer in various law firms since 1998. (Founding) partner of the law firm Horak. Lawyers since 2003.
Admitted to the Celle Bar Association. Authorized to represent before all German courts (official, regional and higher regional courts) with the exception of the BGH in civil matters.
Representatives before the German Patent and Trademark Office, the Federal Patent Court, the European Office for Harmonization and the International Office (WIPO), domain name arbitration courts and numerous other offices and courts.
Specialist lawyer for intellectual property law since its introduction in 07/2006.
Chairman of the preliminary examination committee for the specialist lawyer for intellectual property law of the Braunschweig Bar Association, the Oldenburg Bar Association and the Celle Bar Association since the introduction of the specialist lawyer for intellectual property law in 2006.
Specialist lawyer for copyright and media law 2012.
University lecturer at high educational institutions, such as a university and two universities in intellectual property protection (including “patent law for engineers” and “intellectual property law”) and IT law.
Numerous specialist publications in specialist journals in intellectual property law, copyright and media law, IT law, competition and antitrust law.
Memberships
Member of International Bar Association; German-British Lawyers’ Association, German-American Lawyers’ Association; American Association for Intellectual Property (AIPLA); Working Group Information Technology DAV; Intellectual property law and Copyright e.V. (GRUR); German Society for Law and Computer Science e.V. (DGRI e.V.); Association of German Electrical Engineers (VDE); Association of professionals in intellectual property law (VPP e.V), Marques , International Trademark Association (INTA), European Community Trademark Association (ECTA), Licensing Executives Society (LES).
Since July 1st, 2006 Member and Chairman of the Technical Committee on Intellectual Property of the Celle, Braunschweig and Oldenburg Bar Associations.
Legal practice
AI right
Intellectual property law (patents, Brands, Copyrights, Domains etc.):
Law of technology (including EDP, Energy, Internet, Telecommunications)
- IT law (with computer law, software law, Data protection law)
- Energy law (especially energy law and energy antitrust law)
- Internet law/ online law
- Telecommunications Law
- Law of the Technical Standards
- Building law, Engineering law, Architectural Law
Copyright (Copyholder rights, copyright exploitation rights, rights of use and ancillary copyrights) and Media law
- Music law
- Publishing law
- Artist Contract Law
- Photo law
- Film law
- Event law
Trademark infringement, Design violation and Patent infringement
M&A, due diligence and IP Due Diligence
Tax law and Commercial criminal law (with reference to the aforementioned areas of law)
Language skills
German
English
French
Japanese
Technical and scientific focus
Food
Electrical engineering
Electronics
High Frequency Technologies
High voltage technology
Telematics
Mechatronics
Information technology
Data processing technology
Image Processing Technologies
Semiconductor technology
Consumer electronics
Computer Hardware
IT technology
Software
Telecommunications
Classic and modern physics
Solid physics
Mechanics
Laser physics
Automation technology
Optics
Atomic physics
Molecular physics
Mechanical engineering
Construction machinery
Motor vehicle
Shipbuilding
Aircraft construction
Drive technology
Control technology
Process engineering
Manufacturing technology
Production technology
Packaging technology
Paper technology
Product development
Measurement technology
Control technology
Process technology
Household appliances
Small devices
Food technology
Aerospace
Security technology
Power plant technology
Nanotechnology
Energy technology
renewable energy
Medical technology
Biophysics
Genetic engineering
Anyone who exerts influence bears responsibility – influencer law is the ethics of digital visibility.
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