Our Clients: Creator, Agencies, Brands and Platforms

We advise all sides of influencer marketing. This gives us an overview of how contracts and conflicts are going in practice.

Request initial assessmentTo the practical examples
Reception and hallway of the Horak law firm
Dipl.-Ing. Michael Horak, LL.M.
Your contact personDipl.-Ing. Michael Horak, LL.M.Lawyer · Specialist lawyer for intellectual property law · Specialist lawyer for copyright and media law

What it is about

Our clients include creators of all sizes, agencies, brands, production companies and providers of digital services. We check conflicts of interest before each mandate is taken over.

We accompany many clients over the years, from the first contract to the establishment of our own companies.

Practical examples: typical scenarios

We regularly meet the following scenarios in the consultation. They are anonymized and simplified and do not describe specific mandates.

Case 1

Junior Creator

Situation: A 19-year-old gaming creator receives his first offers.

Legal assessment: He needs orientation towards contracts, taxes and businesses.

Our approach: We create a starter package with checklists and check the first contracts.

Case 2

Agency

Situation: An agency is growing strongly.

Legal assessment: Contracts and processes must be professionalized.

Our approach: We standardize contracts and train the team.

Case 3

Brand

Situation: A medium-sized company works with influencers for the first time.

Legal assessment: There are no contracts and guidelines.

Our approach: We draw up a framework agreement, briefing template and labeling policy.

Deepening

As a law firm for influencer law, we not only advise content creators, but also companies, agencies and institutions that work with digital brand ambassadors. Our expertise ranges from media law to advertising law to IT and contract law – nationally and internationally. Through an international network – including in the USA, South America and Asia – we also accompany global campaigns, influencer cooperation and legally compliant expansions.

Digital & Technical Industries

  • IT and software companies, developers, hosting and cloud services
  • Telecommunications, web design, platform operators
  • Medtech, Wearable and App providers in the healthcare sector

Agencies & Media Partners

  • Social Media and Influencer Agencies
  • Event, full service and advertising agencies
  • Content Platforms, Publishers, Podcast Productions

Publishers, Education & Science

  • Book and specialist publishers, publishers, editors
  • Universities, universities of applied sciences, research institutions
  • EdTech Platforms & Educational Influencers

Public Facilities & NGOs

  • Cities, Municipalities, State & Federal Authorities
  • Foundations, non-profit organizations, cultural sponsors
  • Associations, associations, churches, social organizations

Industries with special advertising rights

  • Medicine & Health (including pharmacies, clinics, health startups)
  • Finance & Insurance (Advertising with Testimonials & Risks)
  • Food, Cosmetics & Fashion Industry
  • Tourism, hotel industry, event industry

Would you like to cooperate with influencers or monetize content yourself?

We advise agencies, companies and creators individually, transparently and technically sound – from contract design to content labeling. Request legally secure advice now

Do you need an assessment quickly?

Tell us your request. We’ll get back to you in advance and tell you in advance what costs you have to expect.

Describe concerns Call: 0511 3573560
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