What Creator should know about legal boundaries
Media law? Doesn’t affect me – does it?
“I’m not a TV station!” many influencers think when they hear the word Media law hear But the reality on Instagram, YouTube, TikTok and Co. is different: if you publish content regularly, build up reach and work as a journalist or editorial, moves in the middle of the scope of media law – with all opportunities and risks.
Horak Lawyers Advise influencers, agencies and creator platforms on all questions relating to media law – nationwide and specialized.
Where media law begins
Media law not only protects large broadcasters or publishers – it provides Rules for everyoneto reach the public. These include influencers, bloggers, podcasters and streamers. Central themes are:
- Freedom of expression vs. personal rights
- Surreptitious advertising and labeling obligations
- Duties of due diligence in news and information
- Protection of minors and media ethical responsibility
- Obligation to label the provider (imprint obligation)
Example from practice: story with side effects
Influencer “Bentalks” publishes a story in which he reports on the supposed side effects of a prescription-free product – based on a DM that someone has sent him. What he doesn’t know: his statements are Not verifiable and potentially damaging to reputation.
A few days later he received a cease-and-desist letter from the manufacturer – because of inadmissible factual assertion and lack of journalistic due diligence. The legal situation is clear: whoever reports on others must check what is true – or say clearly that it is a personal opinion.
Media law is also influencer law
Especially those who regularly post content, conduct interviews, test products or take up social issues can quickly editorially responsible be That means:
- Research obligation: Checking facts before posting them
- Labeling requirementClearly name advertising, affiliate links and cooperations
- Imprint obligation: A missing imprint can also have legal consequences on TikTok and Instagram
- Responsibility for Comments: Anyone who tolerates hate or false claims under their own posts can also be liable
Advice on media law – post safely
Many influencers have long been focusing on professional content production – but legal issues are often improvised. a mistake. Because A false story, a misleading post or a thoughtless repost May have expensive consequences: cease-and-desist letters, compensation for damages, fines.
Whether labeling obligations, imprint questions or reputational protection: Secure post means informed item.
Do you need media law advice for your content, formats or platforms? Our specialized lawyers help – Personally, digitally and throughout Germany.