The term cooperation law is not a separate law; Rather, it is an overarching bundle of legal rules and areas of law that are relevant in cooperation between influencers and companies. Depending on the type of cooperation, aspects from the following areas of law may come into play: Cooperation agreements usually regulate the reciprocal rights
What does “cooperation law” mean for influencers? Read More »
Influencers are not legally free opinion pirates. Anyone who attacks others publicly can quickly find themselves in the legal storm – even without a hashtag #advertising. What happens when influencers verbally attack each other on the net? The Higher Regional Court of Frankfurt am Main recently made a differentiated decision on this and made it
Being globally successful sounds like a dream – but with the reach also legal challenges come. Influencers are no longer just acting locally: cooperation with international brands, followers all over the world and posts that are just as well received in New York as in Tokyo. What many forget: The law also becomes global –
Influencers going international: when likes cross national borders Read More »
Influencer Luisa_Lifestyle is about to break through. Their reels dance on millions of screens, brands are knocking, and suddenly their first big cooperation agreement flutters into the house. A beverage manufacturer wants them to present their “Superfit Smoothie” in their stories – for €2,000 per month, six months. Luisa is enthusiastic. She signs immediately. A
Who is actually allowed to publish a photo in which I can be seen? The Right to your own image is a central part of personal rights. It protects every person from distributing photos or videos without their consent – whether on social media, in the press or on advertising space. The case: a selfie
The right to one’s own image – explained using an event selfie Read More »
What Creator should know about legal boundaries Media law? Doesn’t affect me – does it? “I’m not a TV station!” many influencers think when they hear the word Media law hear But the reality on Instagram, YouTube, TikTok and Co. is different: if you publish content regularly, build up reach and work as a journalist
Reach with responsibility: media law for influencers Read More »
