Family channels are popular. But if you regularly put children in front of the camera, you have to pay attention to youth work protection and personal rights.
Youth work protection
The participation of children in commercial media productions is generally subject to approval. Whether a family vlog is included depends on frequency, staging and income.
Child’s right of personality
Parents are allowed to consent as legal representatives in publications, but must observe the child’s welfare. With increasing age, children have a say and can later demand deletion.
- Show no intimate or embarrassing situations
- Not allow conclusions to be drawn at school or place of residence
- Children participate in age-appropriate
- Manage the child’s income separately
Practical examples
Daily family vlog
Situation: A family publishes videos with the children every day and finances themselves through it.
Classification: A permit may be required.
Recommendation: Check the approval requirement and limit shooting times.
Advertising with child
Situation: A brand wants to advertise a product with the child of an influencer.
Classification: Youth work protection and advertising towards children apply.
Recommendation: Clarify the contract and approval before shooting begins.
Extinguishing request
Situation: A teenager wants to have old videos deleted.
Classification: His personal rights prevail regularly.
Recommendation: Delete videos and only publish them with consent in the future.
Conclusion
Children are not extras. Whoever takes their rights seriously protects them and their own channel.
Do you have questions on this topic? More on this on our page Children’s Influencer or directly via our Initial assessment.
Frequently asked questions
Are parents allowed to show their children in promotional videos?
Basically yes, but only in the context of youth work protection and the well-being of the child. Regular, paid shoots can be considered child labor and require official approval. The child’s personal rights take precedence over economic interests.
At what age does the child have to agree?
As soon as a child can assess the scope of a publication, usually from about 14 years of age, his own consent is required in addition to that of the parents. Younger children should also be included if they object.
Who owns the income from family content?
If the child himself earns through his participation, the income is always entitled to him. Parents should transparently separate and document compensation; For tax purposes, the child can be independently taxable.
Further information: Children’s influencer and family content · Protection of Personal Rights