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OLG Karlsruhe zur Influencer-Werbung: Auch kostenlose Vorteile können kennzeichnungspflichtig sein

OLG Karlsruhe on influencer advertising: free benefits can also require disclosure

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Anyone who presents products on Instagram or other social media platforms must make the influencer advertising clearly recognizable. Direct payment is not mandatory for this. The Karlsruhe Higher Regional Court made it clear in its judgment of March 3, 2026. Products made available free of charge as well as travel and food costs are also

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OLG Hamburg: Influencer müssen Eigenwerbung nicht immer als Werbung kennzeichnen

OLG Hamburg: influencers do not always have to label self-promotion as advertising

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When does an Instagram post have to be marked as an advertisement? And is a link to the imprint in the Instagram bio enough? The Hanseatic Higher Regional Court of Hamburg, with its judgment of May 21, 2026 – 15 U 99/24 answers two questions that are particularly interesting for influencers and content creators. The

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OLG Hamburg: Wann Influencer ihre Werbung nicht kennzeichnen müssen – und wie das Impressum auf Instagram ausreichen kann

OLG Hamburg: when influencers need not label their advertising – and when the Instagram imprint is enough

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Do influencers have to mark every advertising Instagram post as an advertisement? Is a link in the bio sufficient for the imprint? With judgment of May 21, 2026 (Az. 15 U 99/24) the Hamburg Higher Regional Court has answered two important questions of influencer marketing. The decision strengthens the legal certainty for Creator, but at

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