Being globally successful sounds like a dream – but with the reach also legal challenges come. Influencers are no longer just acting locally: cooperation with international brands, followers all over the world and posts that are just as well received in New York as in Tokyo. What many forget: The law also becomes global – and complex.
Case study: Julia, Frankfurt and the French sneaker deal
Julia is a fashion influencer from Frankfurt with 340,000 followers. Her style is French inspired, her Community International. One day, a request from a Parisian sneaker fire flutters into her inbox. She is supposed to show a few stylish retro sneakers in her reels – for a fee and a few free copies.
Sounds easy, doesn’t it? But the devil is in the details: the contract is in French, payment is made in cryptocurrency, and the fire demands worldwide rights to use Julia’s content – without time limit. In addition, she should also advertise the posts in Canada, although she does not have a tax number there.
And suddenly it gets complicated internationally
Julia asks herself: Does German law or French matter apply? Does she have to have the contract translated? Can the company really use their reels “forever” – also for advertising in Canada? And what happens if something goes wrong – would she have to go to court in Paris?
The solution: Legal certainty from Frankfurt
Luckily, Julia knows our law firm – and comes to a consultation appointment at our branch in Frankfurt. We check the contract, negotiate a fair regulation for the rights of use, clarify the tax framework and ensure that German law applies in the event of a dispute. The use of cryptocurrency is also cleanly documented – and Julia can concentrate on her creativity, not legal gibberish.
Get to know our Germany-wide locations.
Our conclusion: Influence is international – the law too
Whether Paris, L.A. or Seoul – we make your international cooperation legally secure. Not just our team in Frankfurt Advise on cross-border trademark rights, contract clauses, tax issues and international terms and conditions, we are represented throughout Germany. This is how you play it safe even if your posts go around the world.