Being globally successful sounds like a dream – but with the reach also legal challenges come. Influencers are no longer just acting locally: cooperation with international brands, followers all over the world and posts that are just as well received in New York as in Tokyo. What many forget: The law also becomes global –
Influencers going international: when likes cross national borders Read More »
Who is actually allowed to publish a photo in which I can be seen? The Right to your own image is a central part of personal rights. It protects every person from distributing photos or videos without their consent – whether on social media, in the press or on advertising space. The case: a selfie
The right to one’s own image – explained using an event selfie Read More »
Hate speech, invented rumors or deceptively real deepfakes are no longer marginal phenomena – they can be used specifically against influencers and public figures. But when does a “shitstorm” become an illegal personality violation? And how can those affected effectively defend themselves? Case study: character assassination by Deepfake video A well-known influencer is suddenly confronted
Visibility has its price Influencers live from attention – of reach, reaction, resonance. But those who publicly showcase other people enter legally-mined terrain. Because the right of personality does not end where the smartphone begins. A (fictitious but practical) case shows how quickly a contribution to legal burden can become – and why professional advice
Between selfie and damages: influencers and personality rights Read More »
