Influencers are not legally free opinion pirates. Anyone who attacks others publicly can quickly find themselves in the legal storm – even without a hashtag #advertising. What happens when influencers verbally attack each other on the net? The Higher Regional Court of Frankfurt am Main recently made a differentiated decision on this and made it
Being globally successful sounds like a dream – but with the reach also legal challenges come. Influencers are no longer just acting locally: cooperation with international brands, followers all over the world and posts that are just as well received in New York as in Tokyo. What many forget: The law also becomes global –
Influencers going international: when likes cross national borders Read More »
When Hasths lead to trademark infringement Influencers are creative brand ambassadors – often without knowing it. Because anyone who uses foreign brand names, mentions or places them visibly, does not legally move in a vacuum. The Trademark and trademark law regulates very precisely Who may call what and how – and what as Violation of
Influencer marketing and trademark law Read More »
When the big influencer deal package becomes a legal stumbling block For many influencers, it sounds like a dream: A Hamburg beauty startup wants to work with micro-influencer “Lalaluxe” from Saxony. 5 reels, 10 stories, exclusive product shots – all for a nice fee. the contract? “Just formality,” they say. But just three weeks later,
The contract trap in the creator business – and the lawyer who came to the rescue Read More »
