Planning for next year begins. Creators should carefully review these clauses in each cooperation agreement.
Cooperation agreements for 2027: the seven most important clauses Read More »
Since the Federal Court of Justice in 2025 widely interpreted the scope of the Distance Learning Protection Act, many coaching programs have been put to the test.
Online coaching and the FernUSG: what creators should do now Read More »
Being globally successful sounds like a dream – but with the reach also legal challenges come. Influencers are no longer just acting locally: cooperation with international brands, followers all over the world and posts that are just as well received in New York as in Tokyo. What many forget: The law also becomes global –
Influencers going international: when likes cross national borders Read More »
Influencer Luisa_Lifestyle is about to break through. Their reels dance on millions of screens, brands are knocking, and suddenly their first big cooperation agreement flutters into the house. A beverage manufacturer wants them to present their “Superfit Smoothie” in their stories – for €2,000 per month, six months. Luisa is enthusiastic. She signs immediately. A
Hate speech, invented rumors or deceptively real deepfakes are no longer marginal phenomena – they can be used specifically against influencers and public figures. But when does a “shitstorm” become an illegal personality violation? And how can those affected effectively defend themselves? Case study: character assassination by Deepfake video A well-known influencer is suddenly confronted
Niko, 32, from Cologne, loves coffee – but he loves to share his lifestyle on Instagram even more. In the morning a flat white in the sunlight, a fitness selfie at noon, a restaurant recommendation in the evening – his community celebrates it for it. His account now has over 45,000 followers, and the first
Content, camera, chaos: how Niko almost received a cease-and-desist letter Read More »
Tobias (28) is not just an entrepreneur with a thriving dropshipping shop for stylish Bluetooth speakers – he is also on Instagram, TikTok and YouTube. With his honest style, technical reviews and entertaining stories, he has built up a solid followership. And as is the case when range meets products, the first cooperation is not
When Hasths lead to trademark infringement Influencers are creative brand ambassadors – often without knowing it. Because anyone who uses foreign brand names, mentions or places them visibly, does not legally move in a vacuum. The Trademark and trademark law regulates very precisely Who may call what and how – and what as Violation of
Influencer marketing and trademark law Read More »
When the big influencer deal package becomes a legal stumbling block For many influencers, it sounds like a dream: A Hamburg beauty startup wants to work with micro-influencer “Lalaluxe” from Saxony. 5 reels, 10 stories, exclusive product shots – all for a nice fee. the contract? “Just formality,” they say. But just three weeks later,
The contract trap in the creator business – and the lawyer who came to the rescue Read More »
