Sweepstakes bring reach. With clear conditions of participation, data protection notices and labeling, you avoid cease-and-desist letters.
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Influencers are not legally free opinion pirates. Anyone who attacks others publicly can quickly find themselves in the legal storm – even without a hashtag #advertising. What happens when influencers verbally attack each other on the net? The Higher Regional Court of Frankfurt am Main recently made a differentiated decision on this and made it
