Sweepstakes bring reach. With clear conditions of participation, data protection notices and labeling, you avoid cease-and-desist letters.
Summer giveaways: how to run legally compliant competitions Read More »
Niko, 32, from Cologne, loves coffee – but he loves to share his lifestyle on Instagram even more. In the morning a flat white in the sunlight, a fitness selfie at noon, a restaurant recommendation in the evening – his community celebrates it for it. His account now has over 45,000 followers, and the first
Content, camera, chaos: how Niko almost received a cease-and-desist letter Read More »
Tobias (28) is not just an entrepreneur with a thriving dropshipping shop for stylish Bluetooth speakers – he is also on Instagram, TikTok and YouTube. With his honest style, technical reviews and entertaining stories, he has built up a solid followership. And as is the case when range meets products, the first cooperation is not
Visibility has its price Influencers live from attention – of reach, reaction, resonance. But those who publicly showcase other people enter legally-mined terrain. Because the right of personality does not end where the smartphone begins. A (fictitious but practical) case shows how quickly a contribution to legal burden can become – and why professional advice
Between selfie and damages: influencers and personality rights Read More »
