Influencer Luisa_Lifestyle is about to break through. Their reels dance on millions of screens, brands are knocking, and suddenly their first big cooperation agreement flutters into the house. A beverage manufacturer wants them to present their “Superfit Smoothie” in their stories – for €2,000 per month, six months. Luisa is enthusiastic. She signs immediately. A
Tobias (28) is not just an entrepreneur with a thriving dropshipping shop for stylish Bluetooth speakers – he is also on Instagram, TikTok and YouTube. With his honest style, technical reviews and entertaining stories, he has built up a solid followership. And as is the case when range meets products, the first cooperation is not
When Hasths lead to trademark infringement Influencers are creative brand ambassadors – often without knowing it. Because anyone who uses foreign brand names, mentions or places them visibly, does not legally move in a vacuum. The Trademark and trademark law regulates very precisely Who may call what and how – and what as Violation of
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