The term cooperation law is not a separate law; Rather, it is an overarching bundle of legal rules and areas of law that are relevant in cooperation between influencers and companies. Depending on the type of cooperation, aspects from the following areas of law may come into play: Cooperation agreements usually regulate the reciprocal rights
What does “cooperation law” mean for influencers? Read More »
Influencer Luisa_Lifestyle is about to break through. Their reels dance on millions of screens, brands are knocking, and suddenly their first big cooperation agreement flutters into the house. A beverage manufacturer wants them to present their “Superfit Smoothie” in their stories – for €2,000 per month, six months. Luisa is enthusiastic. She signs immediately. A
Who is actually allowed to publish a photo in which I can be seen? The Right to your own image is a central part of personal rights. It protects every person from distributing photos or videos without their consent – whether on social media, in the press or on advertising space. The case: a selfie
The right to one’s own image – explained using an event selfie Read More »
Niko, 32, from Cologne, loves coffee – but he loves to share his lifestyle on Instagram even more. In the morning a flat white in the sunlight, a fitness selfie at noon, a restaurant recommendation in the evening – his community celebrates it for it. His account now has over 45,000 followers, and the first
Content, camera, chaos: how Niko almost received a cease-and-desist letter Read More »
Tobias (28) is not just an entrepreneur with a thriving dropshipping shop for stylish Bluetooth speakers – he is also on Instagram, TikTok and YouTube. With his honest style, technical reviews and entertaining stories, he has built up a solid followership. And as is the case when range meets products, the first cooperation is not
