Who is actually allowed to publish a photo in which I can be seen? The Right to your own image is a central part of personal rights. It protects every person from distributing photos or videos without their consent – whether on social media, in the press or on advertising space. The case: a selfie
The right to one’s own image – explained using an event selfie Read More »
Hate speech, invented rumors or deceptively real deepfakes are no longer marginal phenomena – they can be used specifically against influencers and public figures. But when does a “shitstorm” become an illegal personality violation? And how can those affected effectively defend themselves? Case study: character assassination by Deepfake video A well-known influencer is suddenly confronted
Niko, 32, from Cologne, loves coffee – but he loves to share his lifestyle on Instagram even more. In the morning a flat white in the sunlight, a fitness selfie at noon, a restaurant recommendation in the evening – his community celebrates it for it. His account now has over 45,000 followers, and the first
Content, camera, chaos: how Niko almost received a cease-and-desist letter Read More »
Tobias (28) is not just an entrepreneur with a thriving dropshipping shop for stylish Bluetooth speakers – he is also on Instagram, TikTok and YouTube. With his honest style, technical reviews and entertaining stories, he has built up a solid followership. And as is the case when range meets products, the first cooperation is not
Visibility has its price Influencers live from attention – of reach, reaction, resonance. But those who publicly showcase other people enter legally-mined terrain. Because the right of personality does not end where the smartphone begins. A (fictitious but practical) case shows how quickly a contribution to legal burden can become – and why professional advice
Between selfie and damages: influencers and personality rights Read More »
When Hasths lead to trademark infringement Influencers are creative brand ambassadors – often without knowing it. Because anyone who uses foreign brand names, mentions or places them visibly, does not legally move in a vacuum. The Trademark and trademark law regulates very precisely Who may call what and how – and what as Violation of
Influencer marketing and trademark law Read More »
When the big influencer deal package becomes a legal stumbling block For many influencers, it sounds like a dream: A Hamburg beauty startup wants to work with micro-influencer “Lalaluxe” from Saxony. 5 reels, 10 stories, exclusive product shots – all for a nice fee. the contract? “Just formality,” they say. But just three weeks later,
The contract trap in the creator business – and the lawyer who came to the rescue Read More »
What Creator should know about legal boundaries Media law? Doesn’t affect me – does it? “I’m not a TV station!” many influencers think when they hear the word Media law hear But the reality on Instagram, YouTube, TikTok and Co. is different: if you publish content regularly, build up reach and work as a journalist
Reach with responsibility: media law for influencers Read More »
