Products, travel and invitations are everyday life for many creators. For tax purposes, they are often operating income. An overview.
PR packages and taxes: what influencers have to pay tax on Read More »
From August 2026, the transparency obligations of the European AI Regulation will apply. What does this mean for creators who use AI images, AI voices or avatars?
AI content and the AI Act: what creators need to know about transparency obligations Read More »
As Mia sits at her laptop and prepares the latest post for Instagram, she thinks: “When the viral goes, it gets really exciting.” What you don’t see immediately: lurk behind every like, every comment and every sponsored post legal duties, which influencers need to know. Welcome to Influencer Law 2026 – the area of law
Influencer law 2026 – between likes, law and responsibility Read More »
When does a post have to be marked as advertising, how and where? A practical checklist for everyday social media life.
Advertising disclosure 2026: the creator checklist Read More »
The term cooperation law is not a separate law; Rather, it is an overarching bundle of legal rules and areas of law that are relevant in cooperation between influencers and companies. Depending on the type of cooperation, aspects from the following areas of law may come into play: Cooperation agreements usually regulate the reciprocal rights
What does “cooperation law” mean for influencers? Read More »
The year 2025 so far produced several groundbreaking court decisions in the area of influencer law, which highlighted aspects of both competition law and medicine advertising. Decision of the Cologne Higher Regional Court of September 11, 2025, file number 6 U 118/24 In this specific case, an influencer with around 120,000 followers on Instagram and
Selected court decisions on influencer law from 2025 Read More »
1. Which typical social media channels are there? In 2025, the following platforms are particularly relevant: Instagram Instagram is an image and video-based platform that belongs to Meta (formerly Facebook Inc.). Users can post photos, videos, stories (content that disappears after 24 hours) and Reels (short videos). The platform is particularly suitable for visual marketing,
The most important social media channels: relevance and legal risks Read More »
Influencers are not legally free opinion pirates. Anyone who attacks others publicly can quickly find themselves in the legal storm – even without a hashtag #advertising. What happens when influencers verbally attack each other on the net? The Higher Regional Court of Frankfurt am Main recently made a differentiated decision on this and made it
Being globally successful sounds like a dream – but with the reach also legal challenges come. Influencers are no longer just acting locally: cooperation with international brands, followers all over the world and posts that are just as well received in New York as in Tokyo. What many forget: The law also becomes global –
Influencers going international: when likes cross national borders Read More »
Influencer Luisa_Lifestyle is about to break through. Their reels dance on millions of screens, brands are knocking, and suddenly their first big cooperation agreement flutters into the house. A beverage manufacturer wants them to present their “Superfit Smoothie” in their stories – for €2,000 per month, six months. Luisa is enthusiastic. She signs immediately. A
